# Welcome email examples > Welcome email examples for a SaaS product, a newsletter and a founder note, with subject lines, a checklist and a welcome email template to copy. Canonical: https://www.cresca.xyz/examples/welcome-email-examples A welcome email is the first message a new user or subscriber gets from you. Here are three welcome email examples, for a product, a newsletter and a personal note from a founder, with subject lines and a template. [See the examples](https://www.cresca.xyz/examples/welcome-email-examples#examples) [Copy the template](https://www.cresca.xyz/examples/welcome-email-examples#template) Definition ## What is a welcome email? A welcome email is sent as soon as someone creates an account or subscribes. It confirms that the signup worked and points to one useful next step. It tends to be one of the most opened emails a company sends, because the reader has just asked for it. Examples ## Three welcome email examples to copy Each example was written by Cresca for a fictional product. Use the wording as a starting point and change the details to match yours. 1. From Acme Subject Welcome to Acme. Send your first invoice in 2 minutes Hi Ana, Your Acme account is ready. The fastest way to see how it works is to send one real invoice. Add a client, add a line, press send. It takes about two minutes. If you get stuck, reply to this email. A person on our team reads every reply. Create my first invoice Example 1 ### Product welcome with one next step Why it works It picks one action that shows the product working, and it says how long that takes. A list of ten features gives the reader nothing to do. 2. From The Brightside Letter Subject You're subscribed. Here's what to expect Hi Leo, Thanks for subscribing to The Brightside Letter. You'll get one email every Tuesday morning: three short ideas on running a small team, each readable in a minute. To make sure it reaches your inbox, add this address to your contacts. You can unsubscribe at any time with the link at the bottom of every issue. Example 2 ### Newsletter welcome Why it works It sets the schedule and the content, which is what stops people marking later issues as spam. Asking to be added to contacts helps inbox placement. 3. From Priya from Kettle Subject A quick hello from the founder Hi Sam, I'm Priya, one of the two people who build Kettle. Thank you for trying it. One question, if you have a minute: what made you sign up today? I read every answer and it shapes what we build next. Just reply to this email. Example 3 ### Founder note Why it works It is plain text from a named person and asks one question. Replies tell you why people sign up, and replies also tell mailbox providers that your email is wanted. Subject lines ## Subject lines for a welcome email - Welcome to \[Product\] - Welcome to \[Product\]. Start here - You're in. Here's your first step - You're subscribed. Here's what to expect - A quick hello from the founder Checklist ## What to include in a welcome email - **Confirm it worked.** Say plainly that the account exists or the subscription is active. - **One next step.** Choose the single action that shows the value of your product and link only to that. - **Set expectations.** Say what you will send and how often. - **Make it easy to reply.** Use an address that is read. Early replies are the best feedback you will get. - **Send it immediately.** A welcome email that arrives an hour later has missed the moment. Template ## A welcome email template Copy the text and replace each value in triple braces with your own. In Cresca the same names work as template variables. Subject: Welcome to {{{PRODUCT\_NAME}}} Hi {{{FIRST\_NAME}}}, Your {{{PRODUCT\_NAME}}} account is ready. The fastest way to get started is to {{{FIRST\_STEP}}}. It takes about {{{TIME\_NEEDED}}}. {{{START\_LINK}}} If you get stuck, reply to this email. A person on our team reads every reply. {{{SENDER\_NAME}}} ### How to send it with Cresca **Sent to one person by your app.** Design the email in Cresca's template editor, mark the parts that change as variables such as `{{{FIRST_NAME}}}`, and publish it. Your app then sends it with one request to the [transactional email API](https://www.cresca.xyz/transactional-email). See [templates and variables](https://www.cresca.xyz/docs/templates). **Sent to a list.** Describe the email to [Cresca AI](https://www.cresca.xyz/cresca-ai) in plain words, edit the result, choose your contacts and send or schedule it as an [email campaign](https://www.cresca.xyz/email-campaigns) from your own domain. [Start free](https://app.cresca.xyz/signup) [See pricing](https://www.cresca.xyz/pricing) FAQ ## Questions about welcome emails ### What should a welcome email include? A confirmation that the signup worked, one clear next step, what the reader can expect from you, and a way to reply or get help. ### When should a welcome email be sent? Immediately after the signup. The reader expects it at that moment, so it is far more likely to be opened than an email that arrives hours later. ### How long should a welcome email be? Short enough to read in under a minute: usually 50 to 125 words and one button. Save the product tour for later emails. More examples ## More email examples - [Waitlist email examples](https://www.cresca.xyz/examples/waitlist-email-examples) - [Account verification email examples](https://www.cresca.xyz/examples/account-verification-email-examples) - [Email change notification examples](https://www.cresca.xyz/examples/email-change-notification-examples) - [Notification email examples](https://www.cresca.xyz/examples/notification-email-examples) - [Payment confirmation email examples](https://www.cresca.xyz/examples/payment-confirmation-email-examples) - [Survey email examples](https://www.cresca.xyz/examples/survey-email-examples) - [Product update email examples](https://www.cresca.xyz/examples/product-update-email-examples) - [Privacy policy update email examples](https://www.cresca.xyz/examples/privacy-policy-update-email-examples) Send your welcome email from your own domain Cresca sends marketing campaigns and transactional email from one account. Free for the first 30 days, no credit card required. [Start free](https://app.cresca.xyz/signup) [All email examples](https://www.cresca.xyz/examples)