# Waitlist email examples > Waitlist email examples you can copy: a signup confirmation, a position update, a progress note, the invite and a reminder, with subject lines and a template. Canonical: https://www.cresca.xyz/examples/waitlist-email-examples A waitlist email confirms that someone joined your list and keeps them interested until you let them in. Here are five waitlist email examples, from the first confirmation to the invite, with subject lines and a template you can copy. [See the examples](https://www.cresca.xyz/examples/waitlist-email-examples#examples) [Copy the template](https://www.cresca.xyz/examples/waitlist-email-examples#template) Definition ## What is a waitlist email? A waitlist email is a message you send to people who signed up before your product, feature or event is open. The first one confirms the signup. The ones after it say what is happening and when, and the last one gives access. A good waitlist email is short, says what the person signed up for, and tells them what happens next. Examples ## Five waitlist email examples to copy Each example was written by Cresca for a fictional product. Use the wording as a starting point and change the details to match yours. 1. From Acme Subject You're on the Acme waitlist Hi Ana, You're on the waitlist for Acme, the invoicing app for freelancers. Thanks for signing up. We're letting people in a few at a time so that we can fix problems as they come up. We expect to send your invite in the next three weeks. You don't need to do anything now. We'll email you the day your account is ready. Example 1 ### Signup confirmation Why it works It arrives seconds after the signup, repeats what the person joined, and gives a rough date. A waitlist with no date reads like a list nobody is working on. 2. From Kettle Subject You're number 412 on the Kettle waitlist Hi Sam, You're number 412 in line for Kettle. We invite about 150 people each week. Want to move up? Share your link. Each friend who joins moves you 10 places forward. Copy my invite link Example 2 ### Position on the list Why it works A number makes the wait concrete, and the weekly figure lets the reader work out their own date. Only use this pattern if the number is real and you will keep it up to date. 3. From Brightside Subject What we shipped this month (and where your invite is) Hi Leo, A short update while you wait. This month we finished calendar sync and the mobile app, the two things early testers asked for most. We've invited the first 800 people. You're in the next group, which opens on December 2. If something has changed and you no longer need Brightside, you can leave the list with the link below. Example 3 ### Progress update while they wait Why it works People forget which waitlists they joined. One short update a month shows the product is moving and keeps your sender name familiar, so the invite is not a surprise. 4. From Acme Subject Your Acme invite is here Hi Ana, Your spot is ready. Use the button below to create your Acme account. It takes about two minutes. The link is yours alone and works for 7 days. After that, the spot goes to the next person in line. Create my account Example 4 ### The invite Why it works One job, one button. The subject says exactly what the email is, and the 7-day limit is a real reason to act now, not an invented one. 5. From Acme Subject Your Acme invite expires on Friday Hi Ana, We sent your Acme invite on Monday and it has not been used yet. It expires this Friday. If now is not a good time, reply to this email and we'll hold your place for later. Create my account Example 5 ### Reminder for an unused invite Why it works Many invites are missed, not refused. One reminder with the date catches some of them, and the offer to reply gives a way out other than silence. Subject lines ## Subject lines for a waitlist email - You're on the waitlist - You're in line for \[Product\]. Here's what happens next - You're number 412 on the \[Product\] waitlist - An update on your \[Product\] invite - Your \[Product\] invite is here - Your invite expires on Friday Checklist ## What to include in a waitlist email - **Say what they joined.** Name the product and describe it in one line. People sign up for many lists and forget which is which. - **Give a date or a range.** Even "in the next three weeks" is better than nothing. Update it if it changes. - **Say what happens next.** Tell them whether they need to do anything and how the invite will arrive. - **Send it at once.** The confirmation should arrive within seconds of the signup, while the person is still on your page. - **Use a real sender.** Send from an address on your own domain that someone reads, so replies reach you. Template ## A waitlist email template Copy the text and replace each value in triple braces with your own. In Cresca the same names work as template variables. Subject: You're on the {{{PRODUCT\_NAME}}} waitlist Hi {{{FIRST\_NAME}}}, You're on the waitlist for {{{PRODUCT\_NAME}}}. Thanks for signing up. We're opening access in small groups and expect to send your invite by {{{INVITE\_DATE}}}. You don't need to do anything now. We'll email you the day your account is ready. {{{SENDER\_NAME}}} {{{PRODUCT\_NAME}}} ### How to send it with Cresca **Sent to one person by your app.** Design the email in Cresca's template editor, mark the parts that change as variables such as `{{{FIRST_NAME}}}`, and publish it. Your app then sends it with one request to the [transactional email API](https://www.cresca.xyz/transactional-email). See [templates and variables](https://www.cresca.xyz/docs/templates). **Sent to a list.** Describe the email to [Cresca AI](https://www.cresca.xyz/cresca-ai) in plain words, edit the result, choose your contacts and send or schedule it as an [email campaign](https://www.cresca.xyz/email-campaigns) from your own domain. [Start free](https://app.cresca.xyz/signup) [See pricing](https://www.cresca.xyz/pricing) FAQ ## Questions about waitlist emails ### What should a waitlist email say? Say what the person joined, roughly when they will get access, and what happens next. Keep it to a few sentences and send it within seconds of the signup. ### How many emails should I send to a waitlist? At least two: the confirmation and the invite. If the wait is longer than two or three weeks, add a short progress update about once a month so people remember who you are. ### Is a waitlist confirmation a transactional or a marketing email? The confirmation answers an action the person just took, so it is normally treated as transactional. Later updates and launch announcements promote the product, so treat them as marketing email and include an unsubscribe link. More examples ## More email examples - [Account verification email examples](https://www.cresca.xyz/examples/account-verification-email-examples) - [Welcome email examples](https://www.cresca.xyz/examples/welcome-email-examples) - [Email change notification examples](https://www.cresca.xyz/examples/email-change-notification-examples) - [Notification email examples](https://www.cresca.xyz/examples/notification-email-examples) - [Payment confirmation email examples](https://www.cresca.xyz/examples/payment-confirmation-email-examples) - [Survey email examples](https://www.cresca.xyz/examples/survey-email-examples) - [Product update email examples](https://www.cresca.xyz/examples/product-update-email-examples) - [Privacy policy update email examples](https://www.cresca.xyz/examples/privacy-policy-update-email-examples) Send your waitlist email from your own domain Cresca sends marketing campaigns and transactional email from one account. Free for the first 30 days, no credit card required. [Start free](https://app.cresca.xyz/signup) [All email examples](https://www.cresca.xyz/examples)