# Product update email examples > Product update email examples: a feature launch, a monthly update and a plan upgrade email, with subject lines and a product update email template you can copy. Canonical: https://www.cresca.xyz/examples/product-update-email-examples A product update email tells customers what is new in your product and why it matters to them. Here are three product update email examples: a feature launch, a monthly round-up and a plan upgrade email. [See the examples](https://www.cresca.xyz/examples/product-update-email-examples#examples) [Copy the template](https://www.cresca.xyz/examples/product-update-email-examples#template) Definition ## What is a product update email? A product update email announces a new feature, an improvement or a change to a plan. The useful ones lead with what the customer can now do, not with what the team built, show it in one image or sentence, and link to the place where they can try it. Examples ## Three product update email examples to copy Each example was written by Cresca for a fictional product. Use the wording as a starting point and change the details to match yours. 1. From Acme Subject New in Acme: get paid by card in one click Hi Ana, Your clients can now pay an invoice by card, straight from the email you send them. No account, no bank details to type. It is on for every plan from today. Open any unpaid invoice and choose "Add a pay button". In our tests, invoices with a pay button were paid 4 days sooner on average. Add a pay button Example 1 ### Feature launch Why it works The subject and first line state the benefit to the customer. One number backs it up, and the button goes to the feature itself. 2. From Brightside Subject What's new in Brightside: November Hi Leo, Three things changed this month: 1\. Calendar sync now works with Outlook as well as Google. 2. Search is about twice as fast on large workspaces. 3. You can now export any report as a CSV file. Coming in December: recurring tasks. See the full changelog Example 2 ### Monthly product update Why it works A numbered list of three items is easy to scan, and each line says what the user can do. The note about next month gives a reason to open the next one. 3. From Kettle Subject You're now on Kettle Team Hi Sam, Your upgrade to Kettle Team is active. What is new for you: up to 25 members, shared folders, and priority support with a reply within 4 hours. You will be charged $49.00 a month, starting today. Your first step: invite your team. Invite my team Example 3 ### Plan upgrade confirmation Why it works An upgrade email is a receipt and an onboarding email in one. It confirms the price, lists what was unlocked and gives the first thing to do with it. Subject lines ## Subject lines for a product update email - New in \[Product\]: \[what the customer can now do\] - What's new in \[Product\]: November - You asked for it: \[feature\] is here - You're now on \[Product\] \[Plan\] - 3 updates to \[Product\] this month Checklist ## What to include in a product update email - **Lead with the benefit.** Say what the customer can now do, in the subject and the first sentence. - **One update, one email.** For a big launch, send it alone. Group small changes into a monthly round-up. - **Show it.** One screenshot or one concrete example is worth a paragraph of description. - **Say who gets it.** Mention which plans have the feature and whether it is on by default. - **Link to the feature.** The button should open the new feature, not the home page. Template ## A product update email template Copy the text and replace each value in triple braces with your own. In Cresca the same names work as template variables. Subject: New in {{{PRODUCT\_NAME}}}: {{{BENEFIT}}} Hi {{{FIRST\_NAME}}}, You can now {{{BENEFIT}}}. {{{ONE\_SENTENCE\_HOW\_IT\_WORKS}}} It is available on {{{PLANS}}} from today. Try it here: {{{FEATURE\_LINK}}} {{{SENDER\_NAME}}} ### How to send it with Cresca **Sent to a list.** Describe the email to [Cresca AI](https://www.cresca.xyz/cresca-ai) in plain words, edit the result, choose your contacts and send or schedule it as an [email campaign](https://www.cresca.xyz/email-campaigns) from your own domain. [Start free](https://app.cresca.xyz/signup) [See pricing](https://www.cresca.xyz/pricing) FAQ ## Questions about product update emails ### How do I write a product update email? Start with what the customer can now do, show it with one example or image, say which plans have it, and link to the feature. Keep one main update per email. ### How often should I send product update emails? Send a separate email for a major launch and group smaller changes into a regular round-up. Monthly is common. ### What should a plan upgrade email say? Confirm that the upgrade is active, state the new price and when it is charged, list what the customer has unlocked, and give one first step. More examples ## More email examples - [Waitlist email examples](https://www.cresca.xyz/examples/waitlist-email-examples) - [Account verification email examples](https://www.cresca.xyz/examples/account-verification-email-examples) - [Welcome email examples](https://www.cresca.xyz/examples/welcome-email-examples) - [Email change notification examples](https://www.cresca.xyz/examples/email-change-notification-examples) - [Notification email examples](https://www.cresca.xyz/examples/notification-email-examples) - [Payment confirmation email examples](https://www.cresca.xyz/examples/payment-confirmation-email-examples) - [Survey email examples](https://www.cresca.xyz/examples/survey-email-examples) - [Privacy policy update email examples](https://www.cresca.xyz/examples/privacy-policy-update-email-examples) Send your product update email from your own domain Cresca sends marketing campaigns and transactional email from one account. Free for the first 30 days, no credit card required. [Start free](https://app.cresca.xyz/signup) [All email examples](https://www.cresca.xyz/examples)