# Notification email examples > Notification email examples you can copy: a trial-ending notice, a new sign-in alert and an activity notification, with subject lines and a template. Canonical: https://www.cresca.xyz/examples/notification-email-examples A notification email tells a user that something happened in their account or is about to. These notification email examples cover a trial ending, a new sign-in and new activity, each with the text and the reason it works. [See the examples](https://www.cresca.xyz/examples/notification-email-examples#examples) [Copy the template](https://www.cresca.xyz/examples/notification-email-examples#template) Definition ## What is a notification email? A notification email is an automatic message triggered by an event: a trial that ends in three days, a sign-in from a new device, a comment on a document. A good one says what happened in the subject line, gives the details the reader needs to decide, and links straight to the place where they can act. Examples ## Three notification email examples to copy Each example was written by Cresca for a fictional product. Use the wording as a starting point and change the details to match yours. 1. From Acme Subject Your Acme trial ends in 3 days Hi Ana, Your free trial of Acme ends on Monday, November 16. So far you have sent 14 invoices and been paid for 9 of them. To keep sending, choose a plan before Monday. Plans start at $12 a month. If you do nothing, your account is paused, not deleted. Your data stays for 60 days. Choose a plan Example 1 ### Trial ending Why it works It gives the date, shows what the user has done with the product, and says exactly what happens if they do nothing. No one has to guess whether they will be charged. 2. From Kettle Subject New sign-in to your Kettle account Hi Sam, Your Kettle account was signed in to from a new device. Device: Chrome on Windows Location: Lisbon, Portugal (approximate) Time: November 13, 10:42 UTC If this was you, you can ignore this email. If not, change your password now. That signs out every device. Change my password Example 2 ### New sign-in alert Why it works The three facts a person needs to recognise their own sign-in are set out on separate lines, and there is one button for the case that matters. 3. From Brightside Subject Maya commented on "Q4 hiring plan" Maya Chen commented on Q4 hiring plan: "Can we move the design hire to January? The budget lands on the 5th." Reply to this email to answer, or open the document. You are getting this because you own this document. Change which notifications you get in Settings. Open the document Example 3 ### Activity notification Why it works The comment itself is in the email, so the reader can often deal with it without opening the app. The last line says why they got it and how to turn it off. Subject lines ## Subject lines for a notification email - Your \[Product\] trial ends in 3 days - New sign-in to your \[Product\] account - \[Name\] commented on "\[Item\]" - Your export is ready - Your payment method expires this month Checklist ## What to include in a notification email - **Put the event in the subject.** The reader should know what happened without opening the email. - **Include the details.** Who, what, when. Enough to decide whether to act. - **Link to the exact place.** Deep-link to the document, invoice or setting, not the home page. - **Explain why they got it.** One line on what triggered the email and where to change notification settings. - **Keep security alerts separate.** Users can turn off activity emails. Security and billing notices should always be sent. Template ## A notification email template Copy the text and replace each value in triple braces with your own. In Cresca the same names work as template variables. Subject: Your {{{PRODUCT\_NAME}}} trial ends in {{{DAYS\_LEFT}}} days Hi {{{FIRST\_NAME}}}, Your free trial of {{{PRODUCT\_NAME}}} ends on {{{TRIAL\_END\_DATE}}}. To keep using it, choose a plan before then: {{{PLANS\_LINK}}} If you do nothing, your account is paused, not deleted. Your data stays for {{{RETENTION\_DAYS}}} days. ### How to send it with Cresca **Sent to one person by your app.** Design the email in Cresca's template editor, mark the parts that change as variables such as `{{{FIRST_NAME}}}`, and publish it. Your app then sends it with one request to the [transactional email API](https://www.cresca.xyz/transactional-email). See [templates and variables](https://www.cresca.xyz/docs/templates). [Start free](https://app.cresca.xyz/signup) [See pricing](https://www.cresca.xyz/pricing) FAQ ## Questions about notification emails ### What is a notification email? An automatic email triggered by an event in a product, such as a trial ending, a new sign-in, a mention or a finished export. It is sent to one person about their own account. ### Do notification emails need an unsubscribe link? Activity notifications should have a way to turn them off, usually a link to notification settings. Security and billing notices are transactional and are sent regardless of preferences. ### How do I write a notification email subject line? State the event and the object: "Maya commented on Q4 hiring plan" or "Your trial ends in 3 days". Avoid vague subjects like "You have a new notification". More examples ## More email examples - [Waitlist email examples](https://www.cresca.xyz/examples/waitlist-email-examples) - [Account verification email examples](https://www.cresca.xyz/examples/account-verification-email-examples) - [Welcome email examples](https://www.cresca.xyz/examples/welcome-email-examples) - [Email change notification examples](https://www.cresca.xyz/examples/email-change-notification-examples) - [Payment confirmation email examples](https://www.cresca.xyz/examples/payment-confirmation-email-examples) - [Survey email examples](https://www.cresca.xyz/examples/survey-email-examples) - [Product update email examples](https://www.cresca.xyz/examples/product-update-email-examples) - [Privacy policy update email examples](https://www.cresca.xyz/examples/privacy-policy-update-email-examples) Send your notification email from your own domain Cresca sends marketing campaigns and transactional email from one account. Free for the first 30 days, no credit card required. [Start free](https://app.cresca.xyz/signup) [All email examples](https://www.cresca.xyz/examples)