Automated campaigns that keep running after you hit send.
Cresca's automation stack supports lifecycle flows, triggering, testing, and send-time optimization inside a single workflow.
Free
50 contacts · 50 emails/month
Professional
$29/month · priority support
Premium
$49/month · white label branding
Ultra
$99/month · dedicated support
Automation flow
Build once, run continuously
Define the trigger, segment, or schedule.
Generate the email content or template variation.
Route the send to the right audience.
Measure results and refine the flow.
Automation database
Use-case table for lifecycle automation
| Trigger | Delay | Action | Goal |
|---|---|---|---|
| New subscriber | 0h | Welcome email | Activation |
| New subscriber | 1 day | Educational email | Engagement |
| Lead captured | 1 day | Educational content | Lead progression |
| Cart abandoned | 1–4h | Reminder | Recovery |
| Product viewed | 4–24h | Product reminder | Conversion |
| Purchase | 1 day | Thank you | Engagement |
| Purchase | 7–14d | Review request | Reviews |
| No activity | 30–60d | Win-back | Reactivation |
| No activity | 90–180d | Final reactivation | List hygiene |
| Birthday | Annual | Personalized email | Engagement |
| Trial ending | 3d | Upgrade email | Conversion |
| Payment failed | Immediate | Recovery email | Revenue recovery |
KPIs
How to measure automation performance
Delivery rate
Delivered ÷ Sent × 100
Open rate
Opens ÷ Delivered × 100
Click rate
Clicks ÷ Delivered × 100
CTOR
Clicks ÷ Opens × 100
Conversion rate
Conversions ÷ Delivered × 100
Unsubscribe rate
Unsubscribes ÷ Delivered × 100
Bounce rate
Bounces ÷ Sent × 100
Automation completion
Completed ÷ Entered × 100
Automation types
Common flows teams actually use
Welcome series
Onboard new subscribers with an automated sequence that starts after signup.
Re-engagement
Reactivate inactive contacts with a targeted sequence before they churn.
Behavior triggers
Trigger sends from actions, tags, or segment changes instead of manual scheduling.
Scheduled campaigns
Plan delivery windows and use timezone optimization when it matters most.
Automated A/B testing
Pair automation with testing to refine subject lines, templates, and timing.
Operational reliability
Use a workflow built on BullMQ optimization, real-time monitoring, and high-volume processing.
Next step
Use the pricing page to pick the right volume tier.
Cresca's public pricing page keeps automation paired with plan capacity, support, and list size.